Coco Cola Essay Example

Coco Cola Essay It also defined as the organizations or individuals have similar features make the remarkable determination in equines strategy (Fay Jobber, 2012). There are several benefits for make the market segmentation for Coca-Cola Company. It enhances the opportunities of growth and the profitability. The Coca-Cola company introduced a new product Of fruit flavor to increase the consumer groups towards young generation and combined low calorie to meet the healthy population. The market segmentation also improved the customers retention and make communications more effective. The new product give customers more selection and the customers feedback can help the company get more communication with different groups of customer. All the beneficial of market segmentation is for better matching the correct group and satisfied their needs (Stardom, 2004). The new products is mainly towards the carbine soft drinks and making market segmental strategies can expand or change the market orientation, for example, Coca-Cola Company used to produce the cherry flavor soft dinky, however, the new product increase more fruit flavor and decrease the calories contents in it. Therefore, the market position and strategy has change towards young and healthy generation. Market needs The Market needs involves what customers want rather than the competitors ND what the product can benefited for themselves in the market place (Wellington, 2010). The new product of Coca-Cola creates new brand value of this company. The brand value refers to the additional traits or service added to the products to make the new products particular. The new Coca-Cola product creates low calories and various flavors create more consumption groups (Fay Jobber, 2012). We will write a custom essay sample on Coco Cola specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coco Cola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coco Cola specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The new product towards young generation, who prefer fruit flavor and give them more choice rather than the only cherry in Coca-Cola soft drinks. The new product also contains nearly zero calories to help healthy groups to keep fit. They can use the products as diet drinks. According to the research, 63% of the customers plan to order the Coca-Cola products during the Christmas holiday and 61% of the appointed customers would like to consume the Coca-Cola products in pub (Coca-Cola, 2014). Segmentation potential The marketing potential of a product requires research and marketing processing and lead to a important part of successful business strategy. Through analyzing of market potential can help the company make decision of weather the products needs to invest. So before launching the new market of the new product, the company should do many research of potential rakes in K. According to the research, there are 1. 7 billion of Coca-Cola are sold every day. The picture below shows the contents of caffeine in different drinks, it illustrates the Coca-Cola is not the highest calories soft drinks in many brands. So the customers trends to select the Coca-Cola products and the new product provide more selection of different consumer groups. Analysis of current and potential competitors The Porters five forces describe the five threats for a new product launching the market. The Current competitor corresponds to the rivalry among existing competitors. The Coca-Cola Company has many existing competitors, like Pepsi, red bull. Compared to these companies, the Coca-Cola have many competitive advantages.

Black Solidarity essays

Black Solidarity essays " I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character" This quote above probably touches the entire part of both of the essay's that we will be discussing about, it is not just a quote but a prophesy that was fulfilled and a dream that came to be true for Dr king and for the African American society in the north American continent. Throughout time human civilization have battled each other due to the cause of differences in color and culture. it's still exists within our time, mankind has not found a solution to this problem but who knows this is just my opinion, although situation certainly have improved due to the course of time because the world as we know it was different in those days. The previous world has adjusted into a new world. where we have the privilege to make our choice on what we should do for our own choices on what we should do for our own as it suits us. In the old days when there was not muc h of civilization and the people restricted themselves to their own kind and also due to many other factors, it will not be an exaggeration to say that multi-culturalism and mixture of different race in America was unimaginable to some scholars. But it turned out very differently and later on race being a subject of debate whether it is genetic or social, let me give an example of a social activity that affects and shapes identity in the course of our daily life, I was raised in a very religious family, since my parents were Christians; the same belief was passed on to me and other cultural activities as well. In the essay race, culture, identity: misunderstood connections by Kwame Anthony Appiah and social identity and group solidarity by Tommie Shelby discusses on the issue both relat...

Categorize salespeople or severs according to their effectiveness Essay

Categorize salespeople or severs according to their effectiveness - Essay Example Having their own agenda includes socialization with constant, unauthorized visits by friends and associates, thereby forgetting about the needs of their tables. Also, grossly incompetent servers eat off of customers plates and spit in customers food when angry at patrons. Such a server can be recognized easily, as the tips they receive are virtually non-existent. The second classification is mediocre, meaning that a server in this category provides basic service expectations, but never going the extra proverbial mile. A waiter or waitress in this category routinely wears improper shoes for the job, always needing to rest. A mediocre server often drops food orders off the tray and is, by nature, clumsy. Forgetting to fill condiment bottles, thus leaving customers with no ketchup or mustard, is a primary element of mediocre service potential. Such servers receive low tips, tending to illustrate that a person in this category must improve. A satisfactory server provides the bare minimum of what is expected in their role of server, generally getting everything correct, rarely making mistakes such as ordering the wrong customer meals or participating in unauthorized social visitation. A satisfactory server wears the proper uniforms everyday on the job, refuses to engage in potentially negative romantic relationships with co-workers, and does not argue with superiors. Satisfactory servers generally provide a quality dining experience for customers, which can be measured by a fair receipt of tips. Finally, a stellar performer goes above and beyond their expectations, volunteering for additional workload and overtime, never forgets to fill condiment bottles, and always creates an accurate final bill for exiting patrons. Such a server maintains a quality sense of humor and is able to build camaraderie between themselves and their dining parties. A server

An analytical managerial review of In or Outsourcing in the IT Research Proposal

An analytical managerial review of In or Outsourcing in the IT industry - Research Proposal Example the basis of its enormous importance, it was important to choose the Information technology industry as the basis of this research project; it will serve as a dynamic topic of discussion that will have immense importance in the future. Also, information technology is my field of career; working on information technology will benefit my employer as well. It will help me increase my knowledge on a subject that I have immense interest in. In order to work on analytical managerial review of an organization in IT industry, I have chosen my organization as the subject. The research on information technology will not only help me enhance my capabilities in this area, but will also greatly help my organization. With the advent of numerous outsourcing options; the question today is not about to outsource or not to outsource. The new dilemma is to introduce the right kind of IT System at the right time with the right price point. The right decision at the right time about the right system is the key. Therefore, the tile of this research proposal is In or Out? – using the words from in sourcing or out sourcing; which management strategy works better for organization. As the head of ICT services, the project is extremely close to my interest, my line of career and will greatly benefit my organization and the field of IT as a whole. As mentioned above, it is not about outsourcing, it is about the time and price at which outsourcing decisions should be taken. As the environment is changing with each passing day, so is the development of the field of IT and its relative importance to the business technology. This changing environment can be greatly noticed in the information technology industry. In the current global financial environment, organizations are required to produce immaculate synergy; producing more than ever from the limited resources put in the system. The geographical location is more of a limitation that is mitigated by operations all across the

SWFRSs Resource Management Case Study Example | Topics and Well Written Essays - 2500 words - 1

SWFRSs Resource Management - Case Study Example It is evidently clear from the discussion that SWFRS has numerous resources including financial resources, operational resources, human resources, equipment and appliances, extinguishing media and communications resources. SWFRS came to the realization that human resource is the most important resource that an organization can ever have; an organization cannot succeed without effective management of its human resource. The service has always strived to create a strong corporate culture. SWFRS has been creating a strong corporate culture by encouraging co-operation and integration across the service and establishing quantitative performance measurements. Much of SWFRS’s procurement process is computerized. This is in line with its policy of making its operations more efficient and effective. This has helped in ensuring the effective management of its resources. The service strives to ensure continuous improvement of its operations in line with its objectives. To achieve this, t he service has strengthened and reinforced its evaluation function. Implementing these policies have helped in ensuring that the service conforms to international standards. SWFRS has contributed greatly to the efficiency effectiveness in fighting the fire and saving a life. This can be attributed to its integration of information and communications technology into its operations. SWF's management of its resources has also been very efficient at all levels (South Wales Website, 2009).  The South Wales Fire and Rescue Service, SWFRS, was established by the Wales Local Government Act (1994) in 1996, with the aim of reforming the Welsh local government (South Wales Website, 2009). SWFRS was created by merging previous fire brigades such as Gwent, South Glamorgan, and Mid Glamorgan. It covers about 3,000 square kilometers and about 1.5 million people. The fire authority running this service is a board comprising councilors from ten key areas covered by this service. SWFRS, being one o f the UK’s biggest fire services, employs about 1,600 fire-fighters in over fifty stations.

Critical Evaluation Of Contemporary Issues In Hospitality Management Tourism Essay

Critical Evaluation Of Contemporary Issues In Hospitality Management Tourism Essay Hospitality is a dynamic industry that is ever changing as a result of several external factors. The industry has become more competitive than ever before. Some companies often fail while others are very successful. Tanke (2001) argues that successful firms acquire, manage, and develop resources that provide competitive advantage. They also control and build up relationships with a large number of organizations, various stakeholders, and groups. Globalization has intensified the competitiveness and for firms to remain competitive they have to expand their relationship networks and collaborate with each other to remain competitive. Many firms are starting to monitor and manage key indicators to cut on cost and save money. According to Ottenbacher and Gnoth (2005) There are several contemporary issues in the hospitality industry which include, human resource management, strategic management, use of ICT and gastronomy and tourism. Much of changes in issues have been brought about by globalization. For example in the case of human resource, globalization has brought diversity in the human resources. Information communication technology has advanced much in development. The high number of people travelling to foreign lands has brought changes in the gastronomy and tourism. Hospitality businesses must therefore manage all these issues to succeed in their operations. Tanke, (2001) argues that hospitality businesses will need to focus more on brand, human resource, emerging markets and information communication technology. These are the primary determinants of the winners and losers in years to come. Strategic management is thus important in determining the success of these firms. Strategic management has been hailed to provide higher levels of satisfaction than other management tools. Literature Review HRM Issues In the Hotel Industry Globally The importance of valuable human resource management to business success in any use of human resources can give an organization a competitive advantage. The importance of human resources is particularly significant in hospitality industry. Duncan (2005) suggested that there are several main areas of challenge and worry in the global hospitality industry, relating to employment issues, taxation levels and environmental issues. Employee turnover According to Hinkin and Tracey (2000) employee turnover has become one of the challenges in the hospitality industry. The industry globally suffers from high level of staff turnover, which result to intangible costs and high direct expenditure. Riegel (2002) argues that turnover is a result of several factors such as job dissatisfaction, poor working environment, poor supervision and lack of commitment that influence employee attitude and behavior. Iverson and Deery (1997) carried out a research on the labor requirements of the hospitality industry and established that the high turnover rate is one the most difficult issues in human resource management in that context. They reported that the turnover problem in large hotels was much worse than in small hotels. Many hotels are planning to increase the number of people employed simply to cover the turnover situation. Hoque (1999) contends that service quality focuses on the nature of the interaction between the individual employee and the customer at the point of service, in terms of politeness and overall professionalism. Hoque also argues that service quality is the main factor in creating competitive advantage in the hotel industry, and that any hotel that does not make an effort to improve continually its service quality will lose ground. Competitive advantage generated from internal sources includes such characteristics as value rareness, exceptionality, and non-substitutability (Iverson, Deery 1997), and the employee at the end of the service delivery system may well be the only differentiated and unique asset of a hotel organization that cannot be easily copied. Hinkin and Tracey (2000) have also recommended that there are in fact only two ways to compete in and differentiate between hospitality services. One is by competing on price and minimizing costs, which locks a hotel into a particular market segment. The other is to compete by providing exceptional service. They note that customer care is not a new concept in the service industry, but it is still a complex thing to control and sustain. In the face of the high level of turnover in the hotel industry, it is possible that some customers are served by employees who are fairly untrained, less committed, and less capable in their social skills. But dealing with this requires the use of quite organized approaches to service quality management. Huang (2001) suggested that if an organizations first and foremost objective is to provide a service, a holistic approach to service quality management must be developed and employed, insightful at all levels of the organization from the chief executive to the entry level employees. Training and development Garavan (1997) argues that training and development of employees is linked to service quality because its activities can be used to strengthen attitudes and behaviors that lead to effective service. Several researchers have suggested that developing a service culture during training and development and knowledge building are good practices. Employees training and development of skills help firms to enhance quality of service, increase productivity, and reduce costs. Elsewhere, Davies, Taylor and Savery (2001) investigated certain human resource management functions in improving employees relations in western Australian accommodation industry and found out that sustained training and development led to an important improvement in productivity, with a reduced turnover of employees. Huang (2001) argued that in Taiwan training and development was the main significant driver for economic development. Staff recruitment and selection Alleyne, Doherty and Greenidge (2006) contend the due to the nature of the hospitality industry; labor demand is much unpredictable and subject to seasonal variation. As a result the hospitality industry has had negative image among prospective employees. Elsewhere Debrah and Budhwar (2004) argue that changes in the macro environment for example ageing workforce, lower birth rates have also contributed to employees shortage heightening the imbalance between the employee demand and supply. This has made employee resourcing a great problem and highlights that effective management of demand and supply of best employee is a great problem in the hospitality industry (Tanke, 2001). Global competitiveness in the hospitality industry Successful hospitality firms eventually find that their domestic markets are either saturated or that foreign markets offer opportunities for growth and profits which are not available domestically. Several forces are leading businesses into the global arena. These include trade barriers falling especially in Europe and North America, newly industrialized countries, shift towards market economies, availability of financial capital; standards are becoming uniform globally and advancement in information technology (Tanke, 2001). Organizations that want to remain competitive must therefore acquire state of the art resources at a lower price, for example they may consider expanding to emerging nations where labor is cheap. The strategic management repercussions of increasing globalization are extreme. Managers cannot afford to overlook opportunities in foreign markets. Nonetheless, business methods and customs vary from country to country. These disparities make stakeholder analysis and management even more important. Analysis of wide environmental forces such as society, technology, and political influences ought to also be extended to the different regions in which an organization carries out business. People also vary greatly from region to region. The challenge of an ever increasing competitive global marketplace can be tackled through a well-devised strategic management process. Nevertheless, tactical planning must not always lead to the kinds of changes that are essential to stay aggressive over the long term. Technology Although there has been an increasing awareness of the value of state of the art integrated systems many hospitality firms still do not take advantage of them. There inadequate understanding of how much competence could be improved via use of these systems. Tanke, (2001) argues that hospitality administration systems have over the years developed into complex, well incorporated tools which help firms to make more revenue, attract more guests, and improve effectiveness. Nevertheless, some business still hang on systems that have are much ahead of their competitive useful life. This limits them from having the benefits that are brought about by these systems. Though several firms are scared of upgrading their systems because they fear that their employees will not be in a position to handle these systems, there is need for training the employees how to use these systems (Tanke, 2001). Alleyne, Doherty and Greenidge (2006) contend that as systems become more inclusive their support and security management become necessary and complex. However it must be noted that it is almost impossible for organizations to have their own technical support staff skilled in all the system they use. Guest report has become an aim for thieves and attacks on computers are becoming more complex. These trends call for a shift towards more professional system management; this may be a corporate team or an agreement party. Elsewhere Debrah and Budhwar (2004) argue that innermost revenue management teams, for example, can provide specialist help to numerous properties in a regionally unified way. Centrally-hosted systems permit highly-skilled technicians to offer a far more protected and managed systems environment than would be accessible to an individual firm. This trend is expected to prolong as understanding grows of the value of maintaining systems operating at peak proficiency, and o f the possible harm from security violations. Methodology According to Hoque, (1999) two essential questions were put to a sample of hotels: What are the key human resource management issues and concerns in the hospitality industry of Taiwan? And what are the main human resource management roles and practices used to engage with them? Rather than default to a single issue approach to the interviewees, the interviewer tried to examine human resource management in the hospitality industry in an entirely open-ended way. The respondents were free to raise any human resource management issues, concerns, functions and practices that they thought to be significant. This method allowed the researcher to notice what came up in order of priority for the respondents, or what failed to come up at all (Hoque, 1999) The method used was qualitative and the main technique was in-depth interviews. Leading questions were avoided by the researcher on order to gain a deeper understanding of some phenomena as experienced by a group of people (Creswell, 2003). It was not possible to examine all the hotels in Taiwan because of financial and time constraints. The researcher selected the chain hotels which he expected to have formalized human resource management practices than smaller hotels. The researcher further segmented the hotels according to number of rooms, geographic location, and brand. The researcher interviewed senior managers but in some cases some hotels that were approached refused to be interviewed arguing that they would consider questionnaires because of their tight schedules. Although there are few definitive rules for sample size in qualitative enquiry (Patton, 2002), it has been suggested that 12-20 examples are needed when trying to obtain the broadest range of information and perspectives on the subject of study (Kuzel, 1992). At the time this research was conducted, there were 46 chain hotel properties in Taiwan and the sample selected totaled 14 hotels, which represents 30.43%of the total population of such hotels. Analysis The findings were presented together because some issues were common to all the respondents and had cause and effect relationship. Fourteen participating hotels identified several main issues namely shortage of employees 100% of the respondents, 64% of the respondents talked of challenges in approach to training and development. While 50% of the respondents emphasized on the high level of employee turnover. Shortage of employees Participants pointed out that the overall education level in Taiwan has risen in the last decade. This has caused a problem to the hospitality firms in recruiting entry level employees. The increased growth of the hospitality industry has made the shortage even worse. Respondents however, believe that at middle level the case is different there is o shortage at this level. However those who hold these positions are not qualified but only fill these positions because a vacancy has to be filled. Shortcoming in Approaches to training and development Most of the employees have no hospitality background this calls for a sophisticated training and development approaches. Nevertheless, some hoteliers believe that that is not a major problem because they believe that skills can be gained on job training. High level of employee turnover Participants pointed out that this was unavoidable because of the nature of the hospitality industry. In certain cases the turnover might be positive to the industry as it may remove de-motivated staff. Respondents also pointed out that older employees led to lack of innovation, infusion of fresh ideas and creation in the firm. Discussion From the in depth interviews it can be argued that challenges in training and development, inadequate employees and problems in internship employment can be attributed to customer service quality discussed in the literature. Kuzel, (1992) argues that employing interns is a solution to the shortages in the hospitality sector. Interns provide stable employment especially at the entry level. Some hotels just view interns as supportive force as opposed to long term investments. It is recommended that hospitality managers should create a sense of belonging to the interns so that they could come back and work in these establishments. Most participants in this study appeared to accept Hoques (1999) view that the high level of turnover is a fact of life and a regular and acceptable phenomenon in the hospitality industry (Iverson Deery, 1997). In the fact, turnover still can be improved by better management, as long as human resource managers can see it as an opportunity, not just an unavoidable problem. Some researchers have recommended that specific human resource management practices can improve employee satisfaction which in turns minimizes the turnover rate. Empowerment is one of the efficient approaches suggested by many researchers (Enz Siguaw, 2000a, 2000b; Lashley, 1999). They recommended that it is significant to give power to the employees who provide services by focusing on customers needs. Service encounters are the key activity in a customer service business and employees may encounter a lot of diverse unique situations which cannot be covered by the organizational policies and actions (Iverson Deery 1997). If organizations are able to give power to their employees, then they are able to exercise prudence in delivering customer service and do whatever is required to satisfy customers needs (Enz Siguaw, 2000a; Lashley, 1999). It has been disputed that empowered employees also have a propensity to have a strong sense of control and personal worth because they can take liability for the service encounter and have the power to effect customer satisfaction (Lashley, 1999). At another level, it has been recommended that empowered employees are motivated by doing meaningful work that eventually enhances their job satisfaction and reduces the turnover rate s According to Lashley, (1999) as a result of global economic changes there has been increased competition and uncertainty, the firms have to be flexible in employee resourcing and responding to customers. The human resource managers must use methods that give them flexibility to employ employees to respond to variations. This type of employment helps the organization to cut on direct labor cost and also provide flexibility for employees and employers. One of the possible negative characteristic is that dispatching workers have a limited relationship with hotels in which they will work ensuing in low trust and low commitment. These might, in turn, lead to disagreement between direct-hire and dispatching workers, and between management and employees (Kalleberg, 2000). Another likelihood is that it is more expensive to manage the outsourcing activity than initially expected, so that the goal of cost saving is not achieved (Albertson, 2000). The tendency towards flexible working has become inevitable in such a fluctuating environment (Purcell Purcell, 1998), and dispatching is one of the arrangements which are prone to be a permanent dynamic of the hotel industry in the future. While becoming more popular in Taiwan, but there is no rule of the process at the time of writing. It has been argued that it is essential to regulate dispatching employment, because of the complex triangular employment relationship between dispatching company, dispatched worker, and the firm to which they have been dispatched (Kalleberg, 2000; Purcell Purcell, 1998). Conclusion This study set out to find out the contemporary issues in the hospitality industry. Due to its nature the hospitality industry and globalization effect the industry has several contemporary issues. These contemporary issues have a direct impact on the hospitality industry and for that reason they must be strategically managed for these businesses to succeed. This study however lays emphasis on the contemporary issues in human resource management. The findings of this study suggest that many of the participating hotels thinking and mindset are at the operational level, rather than the strategic level. Even though a good number were able to identify particular human resource management issues as vital, it seems that many do not have strategic approaches to deal with these challenges. Equally, although most perceived specific human resource management functions and practices as being very important, some of these are not utilized in a complicated way. Some of those interviewed had novel thoughts and creative ideas but had a limited voice or participation in decision-making. It seems that their role is seen as being to go behind the policy that has been already set by top management, rather than being an active voice or head in the organizations thinking. It was very strange for respondents in this study to have a seat at board level or to play a key role in creating and supporting competitive advantages for the business. The interviewer concluded that human resource management is not usually seen as a source of competitive advantage, and many look forward to maintain competitiveness mainly through new facilities and amenities. Nonetheless, Ottenbacher and Gnoth (2005) have argued that the efficiency of a hotels approach to human resource management is just as significant as a source of sustainable advantage. This study has stressed that the highly competitive nature of the industry affects both customers and staff. In particular, talented people are much preferred in a labor-intensive customer service industry. This research has expectantly provided some practical and strategic suggestions for hoteliers to cross the gap between the operational level and the strategic level of thinking and practice. Nevertheless, it is concluded that hotel owners need to be aware that human resource management must be managed well in order to keep up with changes in the global environment. The human resource management function is no longer one of traditional personnel administration; instead, it must be strategic and proactive in dealing with complicated human resource management issues.

English Language Coursework - A Christmas Carol :: English Literature

English Language Coursework - A Christmas Carol A Christmas Carol was written by Charles Dickens and published in 1843. This is based on the lives of poor people that in past was so hard to survive as they didn’t have enough money. They were treated as animals by the upper class people. They always did the hard work but never not get enough paid. They were unable to provide their families the certain expensive things like fresh food, clothes, and beautiful house with the best furniture. Christmas is acknowledged as a very particular day and instant of life for all Christians. It is very inspiring for Christians to honour the Christmas and of course the memorable day of Jesus Christ birth. Jesus was born to give and spread the message of love all around the world, however when he see people ruining his aspiration, he must be very unhappy and very depressing indeed. The tale is about a greedy and selfish man called Scrooge. He is totally not interested in celebrating Christmas due to having a unique thinking. During the story, he independently meets three ghost from past, present and future. They tell him the mistakes he has made and he is still making and also if he doesn’t listen to them, he will also have to go through them as well. The ghosts of Christmas past refresh his old memories and what he has lost in his life. Something which he also cannot get it back no matter what ever happens because as you all kwon that the mistakes you have already made is not to be ashamed of, however you should think of not repeating those mistakes again. The ghost of Christmas present is showing him the bad things he is doing now which could create more problems for him in the his future. Also he should try to change him self, bit by bit because a little drops of water makes rivers. Finally, the ghost of Christmas future, tells him that if he carry on being like a stupid scrooge he will soon die as a horrible death and no one will remember of his good memories. This book has a message for all Christmas to celebrate and share the happiness. No one should consider the fact they are rich so therefore the poor shouldn’t celebrate the Christmas as they do. A man with a power should give something to a poor person so they can have the best Christmas. Some people were nice and gave what they could to poor unlike Scrooge who was a greedy rich man. Scrooge is very sorrowful person.

An Investigation of Vibrio Cholera

I chose to investigate Vibrio cholerae from the genus Vibrio because I found that V. cholerae was a very interesting bacteria. According to our textbook, (Prescott's Principles of Microbiology by Willey Joanne, Woolverton Chris, Sherwood Linda), V. cholerae has caused seven pandemics in various parts of the world, especially Asia, the Middle East and Africa. According to the 2009 Cholera annual report from the World Health Organization, (Weekly Epidemiological Record, 2010, 85(31):293-308), the US experienced less than 20 cases while around the world 45 countries experienced 221226 cases including 4946 deaths. In 1883 Robert Koch, who is considered by our text and many others to be one of the founders of microbiology identified the Vibrio bacterium that caused cholera. Koch believed that the key to prevention was to improve hygiene and in sanitary drinking water. This is the reason that there are so few cases in the United States per year, because we have a high degree of sanitary drinking water throughout the United States. Our textbook describes its taxonomy as being one of many serogroups, the textbook identifies V. cholerae O1 and 0139 to be one of two serogroups that cause epidemics. V. cholerae O1 also has two sterotypes and two biotypes. In 1992, the new strain, 0139 was discovered in Asia, but for the first time in recorded history, the 0139 strain actually displaced the 01 serogroup in India. Some of the genus Vibrio characteristics are that they are capable of fermentative and oxidative metabolism. According to Bergey’s Manual, they are related to enteric bacteria and Pseudomonadaceae and they are considered to be â€Å"Facultatively Anaerobic Gram-negative Rods† and on the level with the Family Enterobacteriaceae. Read Chapter 8 Microbial Genetics Vibrios are distinguished from enterics by being oxidase-positive and motile by means of polar flagella. V. cholerae as infectious bacteria, have the same goals as any other organism, to invade and infect the hose, to replicate and to transfer to another host. There are only a few ways that V. cholerae invade the human body. First, according to our text, it is transmitted through contaminated water that has been contaminated with fecal material containing V. cholerae from infected individuals. Such an outbreak is occurring right now in Haiti. The source of the contamination can be from other cholera sufferer’s untreated diarrheal discharge into waterways or into groundwater or drinking water supplies. Because of the earthquake that occurred in Haiti the sanitary conditions of the water is probably the main source of transmission. A second way for transmission of V. cholerae to individuals is through contaminated food, either from fecal matter on the food from an infected individual or perhaps an infected individual that does not have good hygiene handling food and infecting others. The third way that an individual can be exposed to V. cholerae, is through eating raw improperly cooked shellfish that were harvested in fecal-polluted coastal waters or even from shellfish that were harvested from non fecal-polluted waters and either undercooked or re-contaminated after cooking. In the United States this is usually how individuals are infected, this is because V. cholera is one of the most common bacteria found in surface waters. Strains have been found in marine coastal areas and in warmer estuaries in the United States. According to the FDA, â€Å"The Bad Bug Book†, (www. fda. gov/Food/FoodSafety/FoodborneIllness/FoodborneIllnessFoodbornePathogensNaturalToxins/BadBugBook/default. htm). Once an individual has been infected and the bacteria is now inside the host, it has to survive the upper GI tract, which usually is very good at defending against invasion. Unfortunately for the host, cholera can grow very well in a high salt and low pH environment. The bacterial incubation period is usually from 12 to 72 hours. When the bacteria get past the upper GI tract, they avoid the immune system by using their polysaccharide capsule which makes phagocytosis by the host immune system very difficult and will allow the bacteria to continue to replicate. It colonizes the small intestine The bacteria are not harmed by the strong stomach acid of the infected individual because of the polysaccharide capsule and attach themselves to the intestinal wall of the small intestine. They secrete a cholera toxin, called choleragen. The bacteria are not invasive and the toxin that is secreted enters the intestinal epithelial cells, adding an ADP-ribosyl group, like pertussis toxin does which activated the enzyme adenylate cyclase which triggers the hypersectretion of water and choride ions and preventing sodium ions from being absorbed. The results are that the infected individual starts to lose large amounts of fluids, through vomiting, and a high amount of watery diarrhea. The individual will have painful stomach cramps and nausea and may lose up to 10 to 15 litres of fluid during the course of the infection. The large amounts of fluid loss, is usually referred to as â€Å"rice-water,† and the diarrhea fluid contaminates water used by other individuals causing others to be infected as well. The amount of fluid loss that the individual loses can be large enough that the individual may have high levels of blood proteins and can lead to death from circulatory shock. In the intestinal tract V. cholerae can stimulate bacterial genes that can increase infectivity of subsequent hosts. The process is not well known, but the stimulated genes prepare the bacteria to be better, more infective colonizers in subsequent hosts. his process may be integral to fueling future epidemics. According to a paper published in Proc Natl Acad Sci USA in September 2006, that V. cholera cells will adjust to the host they invaded. They will â€Å"rearrange their transcriptional profile†, to adjust to the human host from the aquatic environment. It’s ability to infect and multiply within a host re gardless of the range of environmental conditions. In studies on bacterial pathogenesis, virulence genes are usually the focus which is essential for pathogenesis. The findings of this paper showed that the repression of MSHA pilus production suggested that not only is it critical for colonization but is also critical to the role in bacterial pathogenesis. It appears from the article that MSHA repression is critical in the early stages of the infection, to evade the host’s innate immune response. so when you think of V. cholera it is a very successful human pathogen because of transcriptional regulation and using a set of wide responses that are flexible so that the bacteria can respond to a wide ranging environment.

buy custom Coupons with Direct Mail essay

buy custom Coupons with Direct Mail essay What Is It and How Does It Work? Current business world experiences intensive marketing. The companies are now shifting totally towards customer winning strategies rather than solely focusing on providing the traditional quality of products and services. This, however, does not in any way compromise the standards of quality because most companies are evaluated and certified for standard quality in their respective fields of interest. This is a global trend that everyone is willing to embrace and, what is more, even has to embrace if willing to retain and attract customers. One of the marketing strategies which companies have been trying to use for a long time is issuing coupons. Coupons are documents, vouchers, or cards that can be used to reduce the prices of certain commodities by a certain amount of discount during the purchase of a product from a certain manufacturer, retailer, or supplier of the same products (Pickton, Masterson, 2010, p. 271). Traditionally, coupons are given out by manufacturers of products or those who sell at the retail level for promotional purposes. Most of the hype created is disguised as a way of appreciation but, in essence, succeeds to create the desired awareness in the consumer market. The coupons are mostly dispensed through the mail, company magazines, and the Internet, and delivered by express by the retailer/manufacturer among other methods. They are meant to promote price discrimination aimed at attracting consumers in places of high price competition (Schultz, Petrison, Robinson, 1998, p. 52). What Are Some Examples of the Concept or Practice in Use? A retail outlet in Switzerland, known as COOP, deals with foods and drinks and, further, runs a supermarket online. During the year of 2010, COOP was determined to attract fresh customers which would result then in more traffic in the stores. This would consequently generate more sales from the new market in four of their retail outlets. Their target market was the residents who lived around their departmental stores of Ebmatingen, Emmenbrucke, Thalwil, and Retkreuz within the heart of Switzerland (International Post Corporation). COOP, therefore, resorted to a program that would make their presence noticeable for thousands of individuals in their cities. They settled on the unaddressed mail strategy, whereby they placed the coupons in unaddressed envelopes and folded them in such a way that one could read the core message without necessarily opening the envelopes. The envelopes were then hung on the mailboxes instead of being dropped in to make sure the owners saw and picked them. T he campaign ended by redemption of around 2.5% coupons and an increase in sales volumes of about 30% more than the year before. Bare Deal is another company based in Chicago the founders of which have actively taken up the direct mail coupon idea to market for the companies that exist in Chicago (Scott, 2011). They have created a website through which they are linked to social websites like face book and twitter. Consumers are, therefore, allowed to bid for products of interest through identifying the product and keying in their postal addresses. The company then prepares vouchers online and then mails the physical coupons that are only redeemable when the customer actually goes to purchase the products (Scott, 2011). They organize for different discounts to be applied and make the customer interested by offering a chance for some lucky shoppers to win up to 100% discount. This has worked well to increase the market share and sales volume of their clients, as reported in the year 2010, over the increased number of redemptions from their consumers. How Prevalent Is It in Business Today? Every modern competing firm has mainly adopted this mode of direct response marketing because it gives a sure way and accurate results in terms of measuring performance. Over the recent years, coupons have confirmed their position as a very efficient tool in sales for any business irrespective of the products/services and the size of the business. The main strength is their ability to attract business, thus a highly preferred tool by the marketing department. According to the Advertising age, a prominent marketing magazine that has been in existence since the year 1930 in Chicago, 87% of the American and European consumer markets use this mode of shopping (Scott, 2011). This opinion is substantially true after a survey by the magazine which has spread its popularity to the rest of the world. Campaigns make it the most preferred option of sales and marketing. This provides a clear road map for future marketing plans. According to the market research, analysis and statistical interpretation of the NHC marketing Inc. for the year of 2010, the American consumer market saved a total of $3.7 billion, which is a 5.7% increase from the 2009 and the gap being equal to $200 million (NHC Marketing Inc.). This is probably due to the increase n coupons for consumer goods distributed during the year of 2010. What Are the Major Trends? Users of direct mail coupons have not had major losses in spite of the global recession in economy. As many companies resorted to mass media, some users stuck to this form of advertising due to its nature of having a specific target based on individual preferences. Due to their measurability, coupons are much cheaper and more effective in marketing and have maintained their appeal through providing lower prices despite the hard economic times affecting both the companies and the consumers. This, however, has not been easy in recent times because of the stiff competition offered by the electronic media. Surveys carried out in America show that all consumers redeem coupons occasionally and the intensity is much felt during hard economic times and subsides during better economic periods (Shimp, 2010, p. 492). While more coupons are offered within the American economy than anywhere else in the world, greater coupon rates are applied in the other countries, but for a few. To date, some countries do not use coupons or even discourage their use by enacting policies that control the regulation of the rates applied. A good example is Germany where a 1% ceiling rate has been put in place (Shimp, 2010, p. 493). In France, monopoly has played a big role in most industries, thus naturally discouraging the use of coupons, except when a few are issued in appreciation of existing customers rather than a sales growth motive. In Japan, the government did away with the strict controls and regulation, thus, the practice is on the rise and at its early stages. In America, the trends in distributions are 88% in favor of Freestanding inserts in papers. These are most circulated during the Sunday distribution of the newspapers (Shimp,2010, p. 494). The next popular method is through distributing the coupons to walk-ins within shopping outlets or the outside distribution of the coupons by businesses by hand delivery. This accounts for 5% and is followed by the direct mail coupon delivery at 2%. The rest are magazines (1.8%), newspapers (1.5%), inside and on packages (1.4%), the Internet (0.2%), and other distribution channels form the remaining 0.3% (Shimp, 2010, p. 494). These statistics, however, are as a result of the methods chosen by companies after analyzing how the various methods of distribution can be effective. This calls for surveys with the favorite method being the Internet and its networking capabilities. Recent studies have, however, incorporated this and recognized a significant increase of 37% of digital coupons used (Brown, 2 011). The major trends in the use of coupons are summarized by Suzie Brown, the Chief Marketing Officer in Valassis Communication, Inc.: Year of Coupon redemption Usage by population (percentage) 2010 78.3% 2009 77% 2008 75.8% 2007 63.6% Sales and marketing executives went on to differentiate their coupon distribution channels and designs in order to enhance the use of coupons in developing greater market shares and sales. The main categories of modification in methods of offering the goods were (NHC Marketing Inc.): Application of a moderate face value of $1.46 in coupons that were distributed in the year of 2010, which reflected an appreciation of 6.6%. The marketers by 26% preferred to combine more than one item in their offers as a requirement for consumers to enjoy the set discounts. Most of the marketers decreased their coupon validity period by one and a half weeks. With the tough economic times showing no sign of future improvement, the companies expect the three categories mentioned to be acted upon further so as to intensify the market population of the use of coupons by the consumers. This should ensure a higher inventory turnover for businesses, thus the reflection of higher sales volumes. What Marketing Benefit or Opportunity Does It Create? The main reasons for the loyalty to this method, as indicated by the survey, include: The ability to increase a companys market share; and it is proven that customers travel over long distances for the redemption. Therefore, the market physical boundaries are increased too. The coupons have made it possible to attract customers of ones business rivals as they are made to loook for better offers in terms of price in an attempt to save money and get cheaper but still quality products. Coupons are always the first thing to capture the attention of residents who move into new neighborhoods. This category of consumers is always on a mission to establish a new shopping routine and to decide on what will be the best way to do this via ready and guaranteed discounts. Coupons have the ability to reunite the business with its former customers who will find a good reason to establish the old links via discounts and great offers As customers are lured into the stores to redeem their coupons, they always buy other related or unrelated items, thus increasing the overall profit margin of the company. This also provides an opportunity to sell other products that the customer may not be aware of by virtue of having them physically in ones premises. The ability to measure and take stock of productivity resulting from any coupon What Risks or Challenges Does It Entail? Due to the recent technological advancements in the world and the intense use of the Internet, more businesses are resorting to using digital coupons more than the direct mail coupons because of their instant communication and availability (Brown, 2011). Websites and social media have developed links where creation of trends makes it easy to reach a larger market share of consumers than the direct mail coupon distribution. Furthermore, the ability to use online shopping options has stimulated people to do their purchases via Internet, thus receiving the electronic coupons and redeeming them online. This is seen as a much faster method of transaction that is flexible for the busy consumer market with majority not having enough time to redeem the coupons in person. This is made worse by the shorter periods of redemption available. The daily trends indicate the fact that marketers are minimizing the period for validity of coupons and so, when consumers run out of time, they interchange the physical vouchers for electronically available options by just entering the identity codes into an online system (Shimp,2011, p. 496). The other challenge that runs across all types of modes used to distribute coupons is that people are facing tough economic times and majority of them do not have the extra income to satisfy all the coupon offers in place. At initial launch, the consumers had some patience to look for offers but with time, they have grown impatient and are either ignoring the offers or destroying them. They seem as a junk or a form of nuisance to them. Therefore, companies are forced to be more than simply innovative in order to ensure that people get to open the envelopes and have a look at what is in the store for them. Many companies like COOP used the outside mail hanging technique with the core contents visible to the addressee. Others use unmarked envelopes in seeking anonymity to raise the curiosity in the targeted customers (Schultz, Petrison Robinson, 1998, p. 53). Some companies are known to use prints that look more like handwritten letters, thus creating an impression of the contents bei ng of personal nature rather than general. Customers are also afraid of issuing their private details for confidentiality purposes. Some of the methods used to collect this information are exposed to the public or can be accessed easily and so create a possibility of unwarranted contact with the customer. As a result, companies use a lot of money to prepare physical coupons and directly mail them to the consumers or access them through their websites, where one should pay first in order to log in. Furthermore, this mode of advertising may change the way how the customers who shop regularly perceive the company (Meisner, 2006, p. 166). By offering strangers cheaper prices for what they pay in full may cheapen the existing customers opinion about them. To some extent, this is seen as a desperate move. Therefore, there exists a risk of losing existing and loyal customers. Where Can We Go to Learn More (e.g., Books, Articles, Websites)? For handling this topic at a much advanced level, there are various books, journals, and magazines, especially in business marketing, which offer case studies of historical application of the coupons to generate sales and increase the market share of the businesses. Further analysis of trends and statistics can be found in summary of performances of the listed in the stock exchange companies. Besides, a lot of analytical reports are found in various public and private libraries. The Internet provides a faster and more effective way of looking for information and has the advantage for the user to access numerous websites when searching for information on this form of marketing. The final recommendation is to do a practical survey of the companies, supermarkets, and huge retail shops that sell assorted products from various producers in order to be able to understand the essence of the coupon marketing. Buy custom Coupons with Direct Mail essay

The Best AP US History Textbooks, Reviewed

The Best AP US History Textbooks, Reviewed SAT / ACT Prep Online Guides and Tips What are the best AP US History textbooks you can buy? Which ones should you use in your course and exam studying? We’ll cover the most popular books, as well as books to consider if you’re self-studying or on a budget. Read on if you’re looking to get your own AP US History textbook! First: Don’t Rush to Buy Your Own Textbook There are many textbooks that College Board has approved for AP US History. Even if your teacher is using a less popular textbook, as long as it’s on this list, it will still have the info needed for AP US History. I also highly recommend getting an APUSH prep book in the early spring to help you study – the prep book will review everything on the APUSH test but with less detail than a textbook, which will help you remember the most crucial facts, dates, people, and movements. The prep books will also help you prepare for the time periods and themes that appear on the APUSH test. That said, if you’re self-studying for the test, or your class doesn’t use a textbook and you want one, or you’re an instructor, these are some great AP US History textbooks you can consider. Most Popular: The American Pageant When I got to Stanford, whenever AP US History came up in conversation (an occurrence that happened more than once, since we were nerds!) everyone around me would start reminiscing about this textbook. It seemed like everyone but me had read this textbook in high school! My high school didn’t use it, so I didn’t understand what all the fuss was about. Turns out, The American Pageant is known as one of the most well-written, readable textbooks on any subject, and it’s a favorite among high school teachers for AP US History, with by far the most buzz online. One of its main criticisms is also one of its benefits: it’s written almost like a novel, rather than a textbook, so people who prefer something more straightforward don’t always love it. To take a brief example, this is what The American Pageant section introducing Christopher Columbus reads like: "Onto this stage stepped Christopher Columbus. This skilled Italian seafare persuaded the Spanish monarchs to outfit him with three tiny but seaworthy ships, manned by a motley crew. Daringly, he unfurled the sailors of his cockleshell craft and headed westward. His superstitious sailors, fearful of venturing in the oceanic unknown, grew increasingly mutinous. After six weeks at sea, failure loomed when, on October 12, 1492, the crew sighted an island in the Bahamas. A new world thus swam within the vision of Europeans." It reads like a novel! A more straightforward textbook introduction of Columbus (from Making America) reads like this: "Eager to capitalize on the new technology and knowledge, Christopher Columbus, an ambitious sailor from the Italian port city of Genoa, approached John II of Portugal in 1484 and asked him to support a voyage westward from Portugal, to the East Indies. The king refused when his geographers warned that Columbus has underestimated the distance. Undeterred, Columbus peddled his idea to various European governments over the next several years but found no one willing to take the risk. Finally, in 1492, Ferdinand and Isabella's defeat of the Moors provided Columbus with an opportunity." So even though The American Pageant certainly comes off as a bit flowery, it reads more smoothly and memorably than the more straightforward textbook version. But beyond the language, Pageant has all of the facts, and helps you make connections between different periods in US history. The connection-making is really useful for the APUSH test. The essays will ask you to make connections between time periods and trends, so just knowing the basic facts of what happened when won't help you. The American Pageant will prepare you by explaining and analyzing those connections and trends throughout the book. (If you want a quick, straigthforward overview of the events, by the way, you can get it from a APUSH prep book later in the year.) In short, this is a solid pick for any student or if you’re a teacher trying to decide which textbook to use for your class. Best Bet for Self-Studying: Making America This was the textbook I used for my AP US History class back in high school, and I got a 5 on the AP exam (read more about AP scoring here). This isn’t as novel-esque as the American Pageant (see the quote above), so it’s less fun to read, but I still found it very readable, detailed, and clear. Plus, it's sometimes used for college courses about US History, which speaks to its quality. You can also get it in a slightly abbreviated form (meaning fewer pictures and maps) but with all the same content, for a decent price given it’s a textbook. You could also consider an older edition if you want to save more money. If you’re self-studying, this is a great choice because of how clear the chronology is. Since you won’t have a teacher to explain the different periods in US history and why the chronology is divided up like it is, a textbook that lays all of this out quite clearly will be crucial to help you understand American history. If you can get a solid understanding of what happened when (for example, "the Constitution was ratified in 1788"), it will be much easier to start connecting events to a larger discussion of historical themes in an essay ("the ratification of the Constitution ended a period of uncertainty following the Revolutionary War"). I also really like the summaries at the end of each chapter as well as the discussion questions. Both tools help the info sink in. Again, if you’re self-studying, this built-in review is a great feature. This is a really clear book that has all the info and solid tools to help you review. Best Budget Choice: The Unfinished Nation The Unfinished Nation is a solid, readable textbook that you can buy for between $20 and $30 used (including shipping!), which is amazing deal for a great textbook. While it’s chronological, it also clearly emphasizes social and political movements, which is really helpful for APUSH essay questions, which require you to make connections across time periods. The book also includes a pull-out timeline and map which you can use to help get places and dates straight in your head. The Unfinished Nation has a clear narrative voice, and while it isn't as novel-like as The American Pageant, it is also really interesting to read. If you need to buy an AP textbook for yourself, this is a great one to consider. Best for the Recent AP US History Redesign and Exam Prep: America’s History If you’re going to be teaching AP US History or just want a textbook that matches up with College Board’s specific course goals, this is a great choice. This textbook matches up with the new APUSH objectives from College Board and uses the same chronological divisions, which is really helpful for when you’re studying for the exam. While, as we mentioned above, while there is a long list of APUSH textbooks College Board has approved, this one was written specifically for the AP US History course. Many of the other textbooks on the list are also used for general US History courses – both at the high school and college level – and the authors feel free to use time period divisions that make the most sense to them, rather than the ones that match up exactly with the AP US History course guidelines. So teachers often have to bridge the small gaps between their textbooks and the AP US History guidelines. In contrast, this book was written specifically to match up with the AP US History guidelines, including the new course objectives College Board came up with as of 2014-15. This edition also features many first-hand documents (like the founding documents and supreme court decisions) to give you more practice at using primary sources, which is emphasized heavily in the new AP US History course description. America’s History also comes with an online quiz feature which will help you prep for the APUSH's exam multiple choice section. To sum up, this is a great choice if you’re worried about being ready for the AP test in May (or getting students ready!). What’s Next? Did you know many colleges also require you to have taken SAT subject tests as well? Learn which colleges require SAT subject tests – if you’re taking AP US History you should take the US History Subject Test! Also taking the SAT/ ACT? Find out when you should take the SAT for the first time (ACT version here), or whether or not you should retake the SAT/ACT. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Curriculum and course design Research Paper Example | Topics and Well Written Essays - 2500 words

Curriculum and course design - Research Paper Example Too Much Data 7 3.1.1.What Could Be Done? 7 3.2. Too Many Exercises 8 3.2.1.What Could Be Done? 8 3.3. Availability of Answer Key 8 3.3.1.What Could Be Done? 8 3.4.Vocabulary List 8 3.4.1.What Could Be Done? 8 3.5.Daily Mini Diary 9 3.5.1.What Could Be Done? 9 4.Good Class Room Material 9 4.1. Informative and Authentic Reading Material 9 4.2. Computer and Internet 10 4.3.Worksheets and Quizzes 10 4.4.Creative Exercises 10 5. Conclusion 10 1. Introduction Robert Burshfield (author of the book: ‘Unlocking the English Language’) believes: "Any literate, educated person on the face of the globe is deprived, if he does not know English". English, being the language which is most widely published and spoken by more than 250 to 350 million non-native speakers, is now the prerequisite for anyone to consider himself as part of the new concept of globalization. Having an international recognition it is the most commonly spoken and used language as compared to any other colonial la nguages like French, Spanish, etc. In Asian countries like Indian, with variety of languages, English is commonly used as a source to unite them. As a medium of language in schools, court of law, newspaper and other electronic media, it is spoken and written in India, more than in England itself. Having more than 508 million speakers across the globe, English is not used as world language due to number of its speakers but because it is widely used as the foreign or secondary language outside its native areas. This importance of English as a global language, initiated the concept of making it an entire course added as a part to the curriculum of schools across the globe. The course dose not only provide value addition in form another language to the learner but also opens new broad horizons to better understanding of English culture, heritage and civilization. Taking into account the importance of English language, it is concluded that this course is very beneficial to students in se condary school, who do have some previous knowledge of English but lack the full command on it as a language. The benefits will be further highlighted in the report. There is room for some suggestions to further improve the course content which would also be covered as part of the report. 2. Usefulness of Course – A Critical Analysis 2.1. Global Benefits 2.1.1. Jobs and Career As we talked about the new emerging concept of globalization, in the above introductory paragraph, we identify that English language enjoys the recognition of an international language used as a common medium of communication among people from various cultures. The audience of the course is Secondary School entry level students, who in later stage will be required to relocate globally for the purpose of education, jobs, etc. When required to work in diverse cultures, having acquired a command on an international language, they will possess a value addition tool that will help them gain a competitive edg e in their field. They will be preferred over students who lack the element of a common language that is used across the organization in any multinational. 2.1.2. Education In the field of education, globally every university or high school offers courses having English as primary language for instructions. The students having good command in this language will feel more comfortable while selecting their course and will have a more diverse variety of options for selection.

Mean World Syndrome Essay Example | Topics and Well Written Essays - 1250 words

Mean World Syndrome - Essay Example ..It used to be the parent, the school, the church, the community. Now it's a handful of global conglomerates that have nothing to tell, but a great deal to sell.† It is without doubt that back in the days when the media was not as full blown as it is now, meaningful stories used to be told by individuals such as: parents; guardians; teachers at school; church leaders; community members. However, that changed since the inception and the optimization of the media. As of now, the media can be in a position to tell stories in the manner that they would like to tell it regardless of the impact that the story will have on the viewers and/ or the audience. In addition to that, the media has the capability to manipulate stories and events in the manner which in most occurrences it will always be to their gain; that is to have a â€Å"great deal to sell† (â€Å"George Gerbner Leaves the Mean World Syndrome†) As cited from Murrey (2008), Warr, a professor of sociology, men tioned that the media has taken the centrefold to showcase that the world we live in is indeed very dangerous with regard to violence and crimes. Warr added that, "What makes fear of crime so important as a social problem is its consequences for our society. When people take precautions based on fear that restrict their life and their children’s lives, we restrict our freedom and we do so unnecessarily. Fear also undermines the civility and trust in our communities that make civic life possible, and that’s a terrible consequence for a democratic society†. When this scenario is applied in real life, a parent may think and conceptualize in their mind that the world is indeed very cruel for their child. As a result, they may end up being very over protective to their child such that they cannot engage in social activities such as shopping, going to the movies, going to visit friends and so on. As such, the parent unknowingly ends up withdrawing their child from the world in a bid to â€Å"protect† them while in actual sense they are causing harming to the child – that is, the child cannot engage in social activities and this may lead to depression and other forms of seclusion. However, this scenario is different for those individuals and/ or children who do not watch much of television. They tend to not be affected by the mean world syndrome. This is because instead of getting advice from the media, they get it through their elders by communicating to them what challenges they are facing. As such, they get a review and a reality of the world from a personal level. There are countless channels through which mass media content can be viewed from. Movies can now be viewed either at the cinemas, at home through kits such as Cable TV, Pay TV, Blue Ray, VCR and DVD. As such, this increases the audience reach that is going to gain access to such entertainment forums. For example, if an individual prefers to view media content through Bl ue Ray, then they will watch what they prefer through Blue Ray; the same goes for those who have VCR’s and DVD’s – they can be in a position to choose what media form suites them best. Through that, the media has managed to cultivate fear to their audiences through a variety of horrific films as well as films that project ethnic